F.A.Q. - ImperialFood

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Facts, Advices and Plenty More....
Why is the meat not the first ingredient?

ImperialFood produces feed which respond to the carnivorous nature of the dog: it contains a prevalence of animal protein, accompanied by a smaller percentage of noble vegetable protein, from first-choice products found on the local market.
We would like to dispel the nowadays common myth that, an unfailing measuring meter to determine the quality of a food, is the presence of meat at the first place on the label. This is not necessarily true: it is therefore necessary to explain why the meat does not appear as the first ingredient in our products, which are manufactured using dried meat of the highest quality.
The more concentration of protein there is in a dried meat, the less you should use to obtain the desired protein content. On the other hand, the less is the protein content in a dried meat, the more is the quantity of meat we should use in the recipe and, as a logical consequence, meat will be the first ingredient on the label: however, this does not necessarily mean that such meat, nor the food which is realized with it, are of superior quality.
In general, we should know that premium quality dried meat, we can find on the market, usually has higher protein content and very low ash content. ImperialFood has always chosen to use only this type of meat to produce its products, ensuring you a product made with the best raw materials and the minimum rate of ashes which, as is well known, generate serious problems on the intestinal tract, if taken in amounts and for a long period.
Cereals: Yes or No?

From some time now, we are witnessing a process of demonization of some basic ingredients of the feed composition, especially corn and other cereals. ImperialFood, a company whose products were designed under the guidance of one of the largest European canine nutritionists, remains convinced of the choices made and reconfirmed in time, even on the basis of its own experience.
First, we believe that a good food can not be judged individually extrapolating the various ingredients, but assessing the overall balance and digestibility, found primarily through the observation of the stool. Little-bulky, very compact and stiff faeces, as well as favouring cleaning, are also and above all a symptom of high digestibility and absorbability of the product's formulation. It's also shown that the corn and the other cereals, after the treatments of extrusion cooking, are easily digestible and not only rich in carbohydrates, but also in proteins such as the gluten.
ImperialFood, as it is known, is one of the few companies to use the gluten's pure protein as a protein source: it contributes to the balance of the protein mix which distinguishes our product and which the consumer may experience using it every day.
Of course, all these considerations do not apply in cases of a rare example of REAL intolerance to corn or other cereal. But generalizing the demonization of the corn would be like say for example that, since there are people with celiac diseases, wheat is an ingredient to be eliminated from the diet of all of us humans! Just in the case that real intolerances exist, it is essential to use proper and specific formulations which exclude certain ingredients from the diet of our animals.
In the case of allergies and intolerances, ImperialFood, has developed specific high-tolerable products, based on sources of carbohydrates and proteins such as potatoes, rice and fish meat.
Are Fats bad?

We often hear about comparing other feed to ours and condemning the high fat content. Nothing could be further from the truth! We must not forget that the dog was born as a carnivore, thus its metabolism is designed for the digestion of fats, that help to give the product the right calories, as mentioned above. Another factor not to overlook is that the coat of the dog, to maintain good health requires not only a good amount of fat, but also an excellent balance of various lipid sources.
The fats we use are all top quality, we choose as a raw material only those intended for human consumption.
Which is the correct quantity of food to be administered to your dog?

Our consumers attest to the high nutritional impact and absorbability of our products every day. It often happens that whoever passes to our feed, needs to reduce the doses administered. This brings several advantages:
GOOD DIGESTION: the digestive process of the dogs is much longer than ours, it turns thus out to be appropriate not to burden the dog with big portions, focusing on truly caloric products, whose formulation is designed to maximize the absorption of the nutrients
REDUCTION OF STOOL: reduce to one, maximum two, the dog's daily droppings, besides being an important advantage, is testimony to the digestibility of the product, the high quality raw materials and the low content of waste, fiber and ash
AVOID DISORDERS: especially in the case of large dogs, their stomach should not be weighted down with generous portions, in order to prevent the occurrence of problems, often fatal, such as twisting of the stomach
SAVINGS: another point not to be overlooked when you choose a product is its performance: some seemingly cheaper feed are actually more expensive for the consumer, because, in order to keep the dog in good shape and health, it is necessary to greatly increase the doses, incurring of course in the problems described above.
Is your dog voracious?

The excessive voracity is not only a characteristic of individual subjects, but it could also be connected to the specific breed. A voracious dog tends to gulp food without chewing and, as a consequence, it finishes the meal too quickly. The fast ingestion of food could overloading the stomach, causing regurgitation! There is a simple but effective way to avoid this problem. Let's read the box here below.

Via Galvani 2,
43018 Sissa Trecasali (PR), ITALY
+39 0521 872973
Created by Imperial Food S.r.l.
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